Maguire Europe Marks 10th Anniversary With Sales of Gravimetric Blenders And Vacuum Resin Dryers Growing At Record Pace.
FRIEDRICHSHAFEN, October 18, 2005 - Ten years after making its start in business with a line of gravimetric blenders whose low cost seemed too good to be true, Maguire Europe is the leading European supplier of such equipment and now expects plastics processors to adopt its innovative vacuum resin dryers even more rapidly, the company announced today at the Fakuma show (Hall B3, Stand 9207).
Maguire Europe is already selling the new LPD™ vacuum dryer at an annualized rate of 100 units, according to general manager Paul Edmondson, who noted that in comparison with conventional dryers, the LPD dryer requires only 20% of the energy and one-sixth of the time to properly pre-dry resin. “On the basis of enormous savings in energy and cycle time alone, Maguire expect the vacuum dryer to become the industry standard, displacing hot air and desiccant systems,” Edmondson said. “Even so, we continue to discover other reasons why processors are switching from conventional dryers—most recently, the increased productivity they make possible in lean-manufacturing operations.” [See accompanying news release.]
The Maguire® Weigh Scale Blender (WSB) has long been an industry standard, yet its sales also are growing rapidly. Since the blender was introduced in the U.S.A. in 1989, more than 30,000 units have been installed worldwide, 8,000 of them in Europe. “Maguire Europe is now selling WSBs at an annualized rate of 1,000 units and expect the rate to increase on the strength of recent innovations and new demand for total raw-material management,” said Edmondson.
Key to Acceptance in Europe: Quality Product Supported with Quality Service
The story of Maguire Europe starts with a company that is now its representative in the United Kingdom: Summit Systems Ltd. In 1990, Maguire Products, Inc. founder Steve Maguire (today still president and chief designer) reached an agreement with Summit president Mike Jordan making Summit the first overseas sales agent for the WSB. Sales in the UK grew rapidly, and in 1995, Maguire Products formed a subsidiary, Maguire Europe, to expand the business onto the Continent. Edmondson was hired to start this new company, drawing on the expertise and infrastructure built up by Mike Jordan (who continues to head Summit Systems).
“At first, processors in Europe were skeptical of this new company selling blenders for at least two-thirds less than typical gravimetric systems at the time,” Edmondson said. “They associated gravimetric technology with high cost, and it took time for us to be appreciated as the company that introduced high-performance gravimetric systems at volumetric prices.”
One key to achieving this acceptance was Maguire Europe’s development of a network of European distributors. “We have maintained close, long-lasting ties with our distributors, which are expert in our technologies and provide localized sales and service to our customers,” Edmondson said. “From our UK headquarters at Tamworth, we support these companies with € 2.5-million [US $ 3.0-million] in inventory in our 1,200 sq.m [13,000 sq.ft.] warehouse.”
In 1998, Chris Crittenden, now sales manager for Maguire Europe, came to the company from Summit Systems. Besides his responsibilities in Europe, Crittenden is in charge of developing new markets in Africa and the Middle East. Crittenden recently achieved the largest order ever received by Maguire: 490 MicroBlenders sold to a world-scale producer of toys. “The sale followed three years of side-by-side testing by that company of our machine and virtually every other small-batch gravimetric blender on the market,” said Edmondson.
In 2000, Maguire Europe opened a new business unit, Maguire Italy, under the management of Robert Tesar, who brought ten years of experience with ancillary equipment, in particular dryers. Tesar has developed a network of representative offices in five regions of Italy.
Today Maguire Europe accounts for one-third of the annual worldwide sales of its parent company, according to B. Patrick (Pat) Smith, Maguire Products vice president of marketing and sales. “All the signs point to continued rapid growth for Maguire Europe,” Smith said. “Because of this company’s outstanding success, it has served as the model for our formation of another international subsidiary, Maguire Asia, in 2004.”
Why the Market-Leading Maguire® Blender Still Grows Rapidly in Europe
One reason why the Maguire WSB is expected to be a key driver in the continued growth of Maguire Europe is continuous work to improve the WSB and expand its capabilities, according to Edmondson. He cited the recent introduction of the giant MaxiBatch™ WSB, for hourly throughputs up to 3,625 kg (8,000 lb.), and, at the other end of the scale, design enhancements for the MicroBlender® WSB, for hourly throughputs up to 45 kg (100 lb.).
Another new blender-based technology is LineMaster™ AC software, which provides true extrusion yield control at 50% of the cost of competing systems. “The LineMaster AC system combines a Maguire blender, which is a gain-in-weight system, with a loss-in-weight hopper for split-second feedback on material consumption,” Edmondson said. “Until now, extrusion processors have had to settle for far more cumbersome and costly yield control systems based on loss-in-weight blenders.”
Another driver in the growth of WSB sales in Europe is changing requirements for processor profitability. “More and more customers are looking to cut raw material costs by doing their own blending at the processing machine,” Edmondson said, “and this trend has been accelerated by the decisions of several material suppliers to cease compounding for small-volume orders. In addition, more and more processors are taking a total-system approach in calculating payback on their blender investment. In the past, they often considered only the savings resulting from greater control over colorant dosage, but today they consider a multiplicity of benefits available with the WSB, including more accurate control of regrind usage, greater quality assurance, more extensive job documentation, and more effective inventory control. The more such factors are considered, the shorter the calculated payback time for a blender investment.”
MAGUIRE EUROPE supports a network of distributors throughout Europe, as well as in Africa and the Middle East, with sales and technical support, customer service, and an extensive inventory of Maguire® equipment systems and parts. Maguire Italy, a Padova-based Maguire Europe business unit serving customers through sales agents in five regions of Italy, can be contacted by telephone at 39-049-970-5429 and by email at Robert@Maguire-Europe.com. Maguire Europe is headquartered at Vanguard, Tame Park, Tamworth, Staffordshire B77 5DY, United Kingdom. Tel: 44-1827-265-850. Fax: -855. Email: Paul@maguire-europe.com.
MAGUIRE PRODUCTS, INC., headquartered in Aston, Pennsylvania, U.S.A., is the world’s largest supplier of gravimetric blenders and liquid color pumps and also manufactures loading systems, granulators, dryers, auger feeders, and related equipment and software. Its customers include injection, blow, and rotational molders, extrusion processors, and compounders. Founded in 1977, Maguire operates five manufacturing facilities in Aston and Smithfield, Rhode Island, U.S.A. The company maintains a network of distributors in the Americas and overseas and has two sales and service subsidiaries:
Maguire Europe, which supports customers throughout Europe and operates a distribution center in Tamworth, Staffordshire, United Kingdom; and Singapore-based
Maguire Asia, serves customers throughout South Asia and the Pacific Rim. Visit the Maguire Products web site: www.maguire.com